About Me
After 28 years working full time as a writer and editor, my surroundings may have changed — from New York high-rise office to Atlanta home office. And the topics may have shifted — from night spots to night sweats. But the story remains the same.
I am a highly skilled writer and editor respected for my professionalism and requested by those who appreciate a creative turn of phrase. My specialty: creating and amplifying the voices of organizations through effective, on-brand copy that inspires, motivates and sells.
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how i can help
Scroll-Stopping Content / Ghostwriting for Execs / End-to-End Campaign Development / Internal Communications / Creative Nonfiction / Health, Lifestyle & Travel Reporting / Catalog, Ad & Direct Mail Copy / Scripting for Video
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Clients Past and Present
Mademoiselle Magazine / Creative Loafing Atlanta / Rolling Stone / Vim & Vigor / Charlottesville House & Home / Albemarle Family / Cville Weekly / UVA Health System / Culpeper Medical Center / Children's National Hospital / Duke Health System / Children's Healthcare of Atlanta / Charlottesville Daily Progress / Roswell Park Cancer Institute / Plow & Hearth / 1800Flowers.com / FootSmart / HearthSong
Impactful Copy. Quantifiable Results. Happy Clients.
"Holly is by far one of the best writers I have ever worked with. She has an amazing ability to paint pictures with words. She is responsible and prompt with assignments and takes the time to understand the topic, audience and organizational needs. If you are looking for someone who can bring your business to life through the written word, Holly is the right person for the job."
— Mary Kay Campbell, Professor of Practice, High Point University
Award-Winning Copy
The Aster Awards recognize excellence in healthcare marketing, and I have received the program's highest honor for original content.
$1B Capital Campaign: Children's Healthcare of Atlanta
In 2022, Children's Healthcare of Atlanta launched its largest fundraising campaign in its 100-year history to expand its campus and build a new, 19-story hospital. Never Settle: A Campaign for Kids raised a total of $1 billion. As one of the lead writers for the campaign, I was the "voice" of this marketing effort, creating content for:
- Campaign microsite
- Advertisements
- PR and social media
- Fundraising emails
- Leadership presentations
- Building installations
- Donor outreach
Top-Performing Articles for Healthcare Consumers
Working with some of the nation's leading hospitals and academic medical centers, I have spent a majority of my career translating complex healthcare information into optimized, consumer-friendly content that not only educates, but also drives preference.
Writing for Physicians: Driving Preference Through Quality Content
For eight years, I was the lead writer and editor for a UVA Health website and corresponding e-newsletter aimed at growing preference among referring providers across Virginia. This content ranged from case studies to features highlighting the latest clinical research and treatments. I've also provided similar content for a physician-focused blog for Duke Health.
Overcoming Staff Shortages: Recruiting Effort for Children's Healthcare of Atlanta
In response to the nationwide shortage of nurses and other clinical care providers, Children's Healthcare of Atlanta amped up its recruiting efforts. I was the lead writer for these and other initiatives to boost visibility and attract talent:
- All-new career website
- Quarterly hiring newsletter for potential candidates
- Promotional materials for year-round, themed hiring events
- Company profiles on leading job search platforms
- Email direct marketing
- Promos for professional conferences/events
- Paid social media
